1. The work starts after approval
Lead with the overlooked production stage after creative approval.
Talking point: The logo may be approved, but the designer still needs practical variants, alternate colourways, production formats and a clean handoff.
Best fit: Best for audiences of freelancers and client-service designers.

2. Stop rebuilding the same variants manually
Emphasise repetitive version creation.
Talking point: Black, white, reverse, grayscale, custom and full-colour versions are common delivery requirements. LogoVary keeps them organised in a dedicated Variant Matrix.
Best fit: Best for productivity and workflow-focused promotions.

3. One organised logo system
Position LogoVary as an alternative to scattered exports and duplicate files.
Talking point: The Original Master, components, variants, colourways and delivery structure stay connected inside one project.
Best fit: Best for designers who struggle with file organisation.

4. Professional delivery as a selling point
Focus on the client-facing end result.
Talking point: Structured output, manifest information, validation, SHA-256 checksums and an offline START-HERE reference make the final handoff more professional.
Best fit: Best for agencies, studios and premium-service designers.

5. Companion to existing design software
Remove the objection that the buyer already owns Illustrator, Affinity, Figma or Canva.
Talking point: LogoVary is not the creative design tool; it is the post-approval production and delivery tool.
Best fit: Best for experienced designers with established software stacks.

6. One-time multilingual desktop software
Lead with product model and desktop ownership.
Talking point: LogoVary is an installed Windows application with multilingual interface support and Light/Dark/System appearance, sold as a one-time purchase.
Best fit: Best for buyers tired of recurring SaaS subscriptions.

7. From raster source to organised vector workflow
Highlight the ability to start from PNG, JPG or WebP when clean SVG source is unavailable.
Talking point: The local raster-to-vector step lets the user compare source and vector preview before moving forward.
Best fit: Best for freelancers receiving imperfect client files.

8. Colourway exploration without sacrificing the master
Lead with safe exploration.
Talking point: Colour Concepts can generate coordinated directions and selected concepts can become new Colourway Masters while the imported Original Master remains protected.
Best fit: Best for branding and identity audiences.